About Laminate

A Natural Look That Lasts

Why Choose Laminate?

The Look & Feel of Hardwood

With realistic surface texture and unmatched visual emulation of hardwood, GenuEdge™ Technology is the new standard in laminate.

Durability You Can Count On

The ultimate in surface defense, ScratchGuard™ Advanced Finish Protection resists scratches and dulling to keep your floor looking newer, longer.

Laminate Looks

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Wood


Love the natural look of authentic hardwood floors, but don’t love the cost or maintenance? Our selection of hardwood looks in laminate makes all kinds of species and styles accessible for your budget—and the way you live.

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Stone

Stone

The texture, dimension, and luxurious look of natural stone tile is available in durable, affordable laminate. Its grout-free surface is low maintenance, and cleaning up spills is a breeze. Unlike stone, laminate creates a softer, warmer step under bare feet—a real plus on cold mornings.

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Smooth & Textured Finishes

Smooth

A smooth finish can create a soft, elegant, or understated look. Whether you prefer a gloss or oil-rubbed finish, our registered embossing keeps the natural-looking detail of hardwood.

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Smooth

A smooth finish can create a soft, elegant, or understated look. Whether you prefer a gloss or oil-rubbed finish, our registered embossing keeps the natural-looking detail of hardwood.

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Texture

Our textured planks feature details with an authentic feel: deep graining, hand scraping, and even rustic saw marks add contrast and character to your flooring.

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Texture

Our textured planks feature details with an authentic feel: deep graining, hand scraping, and even rustic saw marks add contrast and character to your flooring.

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Installation


Installation

Before installation, make sure your subfloor is level, smooth, clean, and dry.

Check all planks in daylight before and during installation. Never install a defective plank.

Select planks from 2-3 cartons at a time to even out color variation. This helps avoid installing too many light or dark planks next to each other.

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Care & Maintenance

Care & Maintenance

Did You Know?

You can remove a tough, sticky substance like wax or gum from laminate by using ice to harden it. Gently scrape with a plastic scraper or credit card and wipe clean with a soft, damp cloth.

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