The toughest, easiest to clean carpet on the planet™
Using the most advanced fiber innovation, SmartStrand® Forever Clean carpets offer the highest level of beauty, comfort and performance available.
The perfect carpet for families with kids and pets
New Nanoloc™ spill protection technology for quick and easy cleanup
The only carpet with permanent built-in stain and soil protection that won’t wash or wear off
Exceptional durability that preserves the style, beauty, and appearance of your carpet
Luxurious softness that you can sink your toes into
A breakthrough technology in renewable and sustainable carpet
Smart, Sustainable Technology
Only SmartStrand Provides Permanent Stain Protection
SmartStrand Forever Clean is the only carpet with lifetime stain resistance built into the core of the fiber. Other carpets use temporary, topical protections that wash and wear off over time, making the carpet difficult to clean.
Core stain protection
SmartStrand Forever Clean has no dye sites for spills to adhere. Permanent protection is built into the fiber to keep spills from becoming stains and to ensure the carpet is easy to clean.
100% lifetime protection
Core stain resistance is built into the fiber and will never wash or wear off.
3x Easier to Clean
The best way to avoid stains is to keep dirt and spills from settling into the carpet. SmartStrand Forever Clean features Nanoloc™, an advanced nanotechnology that completely encapsulates the fiber to create a superior spill and soil barrier.
NANOLOC™ SPILL SHIELD
Ultra-fine nano particles bond together and surround the fiber, repelling stains and making SmartStrand Forever Clean the easiest carpet to clean.
up to 3X easier to clean
In independent vacuum testing, SmartStrand Forever Clean released up to 3X more dirt than other carpets. It simply doesn’t hold on to dirt. So it cleans faster, better, and easier than ordinary carpets.
The Next Generation Of
Made With Renewable Materials
SmartStrand Forever Clean is made in part with annually renewable plant-based materials that minimize our usage of limited natural resources. This also enables us to reduce our energy consumption in the manufacturing of all SmartStrand Forever Clean carpets. It’s good to know you can have the beauty, softness and durability you desire in a carpet without compromising the beautiful earth around us.
OEKO-TEX® certified free of harmful substances
SmartStrand Forever Clean is made with Dupont™ Sorona® polymer, which is OEKO-TEX® certified free from harmful substances.With SmartStrand Forever Clean, you can rest easy knowing your carpet fiber is certified for a safe and healthy home.
The Best Carpet for Kids
See how SmartStrand holds up to wear from an active family and eliminates worry over stains and spills.